Entrepreneur Mindset Podcast Archive

#143: StoryBrand Framework: 3 Tiers of the Problem You Solve

When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.

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